How does your organization add value?
When people ask me why they can’t attract new members, I ask them how they demonstrate value to potential members.
It is a question that many organizations do not have a good answer for. I understand that many organizations have traditions, a name, or even a large membership. All of those are good, but when was the last time you sat down with your executive team and really asked the tough questions:
Why are our members in our organization?
What have we done to provide them with value today, this week, month, or year?
Where are our members coming from?
Are we attracting the members that will allow us to provide more value in the future?
Do we serve ourselves or our members?
If you find your membership lagging, I think the last question might be the most important one to answer. No matter how old or distinguished your organization is, if you are not adding value to your members lives then you will not grow as an organization.
Next time you meet with your executive committee, think about those questions and ask yourselves, “Is this for me or for them.”
How many new members did you add today?
Chris
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