Membership Growth Blog

Here is a great post I found by the author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Keith Ferrazzi.

In his blog post, he reviews the book Recruit or Die: How Any Business Can Beat the Big Guys in the War for Young Talent

Though the book is about how corporations can attract young talent, I thought that it would be possible to apply this same principle to any organization, be it a foundation, a club, or a major multinational corporation.

The main points he laid out in the post are:

- Get help from people are influential in your recruits’ lives.
- Sell your people
- Deliver on your promises

Think about how you can apply this to any organization and not just business:

1. Think about ways to get big names to support your organization. Imagine the kind of interest you will get in your organization if it is mentioned by a former President, a major sports star, or a talking head on TV.
2. How does your organization sell its members? Think of how much value your members will get from your organization if they use their membership to increase revenues, get more clients, or grow personally.
3. This is a big one for me personally. Does your organization do everything it says it is going to do? What is your value proposition and are you serving your members in line with your values?

This looks like it will be quite an interesting book and I hope that its ideas will become more mainstream.

More questions…
How many lapsed members did you personally reach out and talk with today?
Did you ask someone famous for an endorsement of your organization?
Did someone tell you how they got their new job because of their membership in your organization?

What are you waiting for? Get out there and get building!

Happy Wednesday,

Chris

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Posted at : August 8th, 2007 - 12:29 pm
Filed under : growth, ideas, post
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