Be Passionate, Open, and Honest
Are you truly passionate about your organization? If not, how do you expect others to be interested in joining?
Passion and purpose are linked when trying to attract new members to your organization. Think about the last time you went into a store to make a major purchase. That is the same attitude that people are going to approach a member based organizations. They are going to want to know all the facts, the benefits, and costs up front but most importantly, your potential members want all of that information delivered with passion.
Walk into an Apple Store with me and see the difference between the employees there versus the nearby Best Buy. Think of the neatly dressed, smiling faces of the Apple employees ready to show you the latest gizmo from the labs. You are encouraged to touch, play, and ask questions. All the prices are laid out, and you are treated like a person.
Now go into Best Buy. Have you found anyone to talk to about a computer? Most likely someone was at the door to make sure people weren’t stealing anything, but all the employees I see are standing around gossiping or trying to look like they aren’t interested in helping. When you go to ask them a question, do they really know the product or does it feel like they are reading the features list off of the side of the box you were looking at?
Are you Apple or Best Buy when someone is coming to see your organization? When you are presenting, are you really showing your passion for your mission, goals, and direction? When you hand out materials, is everything up front and easy to understand?
People are becoming much more cynical towards anyone trying to sell them anything. Because of the increasing numbers of scam artists out there, people are putting up their shields faster than ever. If you are upfront, honest, and open about what your organization offers and any costs involved, then you will be respected. Remember, not everyone wants or needs to join your organization, so don’t waste energy trying to attract people who will not be interested.
Be honest, be open, and most importantly, be passionate. Whether you attract more people or not, people will remember someone with passion.
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