Membership Pitches
WOW!
What a crazy ride it has been the past few months. I am now involved in multiple membership organizations and have been given the role of Chair for a major organization’s North American Membership Committee.
In my new role, I have the task of developing membership pitches for others to use when convincing others to join the organization. Last week I was giving my pitch at a conference. When I sat down, the speaker sitting next to me shared with me some advice,
STOP SELLING
His advice to me was that people don’t want to be sold into a membership organization. People want to feel like they are part of a community. Selling sets up a vendor-client relationship and not a connected community.
His advice changed my life. I am now tasked with getting people connected and contributing to membership organizations and not buying from our organization.
What a crazy ride!
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