Communicating with Members using AVK learning model
Many people talk about A, V, and K learners. That is short for:
A – Auditory – Listen, hear, audio
V – Visual – See, read, images
K – Kinesthetic – Do, touch, feel
What the models try to explain is that different people learn in different ways. When communicating with your members, it is important to stop and think if you are reaching all three of the learning types with your message.
Let’s start with the easiest, the visual learner. What forms of communication work best for the visual learners? E-mails, letters, and blog postings. Communicating in those forms makes it easy for those learners to grasp the message you are trying to communicate. This is the way that is most common and easiest to transmit at this time. Get your message on their feed reader and you will capture their attention.
Auditory learners are also quite easy to reach with current technologies, but online organizations will have to develop the tools needed to communicate with them through podcasts, audio postcards, and videos with the messages that you want them to receive. This is what I call the new media learner. This is the method of communicating with people who spend all day with their video iPod in their ears. Get your message on that iPod and you will capture their attention.
In a digital world, how are we supposed to capture the kinesthetic learner? It is actually much easier than you would think. When we think of touch or do, we think of a physical interaction. How is that accomplished in a digital age? I suggest interactive exercises, demonstrations, and meetings using online tools. The kinesthetic has to be able to do something interactive to absorb the message, so think of the tools you can develop that allow your members to interact with your message without changing the meaning you are trying to get across.
Now, the trick to save time and energy in your communications is to integrate all three modes into the same communication. Can you think of places where this happens? I think that blogs with integrated You Tube videos are a start. Think about it this way, you have the blog post describing in text the message, a video with audio and pictures that also explains the message, then you encourage through asking questions that have to be answered in the comments on the blog for the users to interact and respond to the message.
I wonder if that is why blogging has become such an important medium and why sites that allow interaction with all forms of media have become the most popular member sites on the web….hmmmmm
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